How We Collect Information; Kinds Of Information We Collect

We collect information by using “log data” and “cookies,” by obtaining information from your usage of our Services, and by asking for information when visitors buy a product, register for and/or use a Service, or do various other things, as described below.

Log Data. When you visit the Site, whether as a non-registered visitor just browsing or as an individual who has registered via the Site (any of these, an “Antlion User”), our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address; browser type; the webpage you were visiting before you came to our Site; pages of our Site that you visit; information you search for on our Site; and other statistics.

Cookies. Like many websites, we use “cookies” -- small data files transferred to your computer’s hard disk – to collect information. We use two kinds of cookies. First, we utilize session ID cookies to enable certain features of the Site, to better understand how visitors interact with the Site, to monitor aggregate usage by Antlion Audio Users, and to monitor web traffic routing on the Site. Second, we utilize persistent cookies for persons who have registered with Antlion to save their login information for future logins to the Site. While session cookies are deleted from your computer when you log off from the Site and then close your browser, persistent cookies remain. You can set your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the Services.

We ask for and/or obtain Non-identifying Information. At times, we ask you for non-identifying information (e.g., without limitation, age, gender, product information, zip code (on its own), country (on its own), and individual preferences) (“Non-Identifying Information”). We ask for such information while collecting other information from you as part of a purchase by you or in connection with your registration for a Service or your request for an offering or for personalization of the Services you use. In addition, we also obtain Non-Identifying Information by collecting and maintaining data on your use of Services, such as information on frequency, time and duration of use, and similar. We may aggregate your Non-Identifying Information with such information collected from other Antlion Users and with log data and/or data from cookies to attempt to provide you with a better experience, to improve the quality and value of the Site, the Services, and/or our products, and to analyze and understand how our Site and/or Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product or Service to you according to your preferences or restrictions. Certain Non-Identifying Information would be considered a part of your Personal Information (a term defined below) if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). We may be able to link Non-identifying Information to your Personal Information.

We ask for and/or Receive Personally Identifiable Information. At times, we ask you for personally identifiable information – information about you that can be used to contact or identify you (“Personal Information”) – which includes, but is not limited to, your name, photo, phone number, email address, website URL, instant message contact information, and postal address. We ask for Personal Information in a number of situations, including when you buy a product, register a product, register for a Service, sign up for a Promotion, opt in to receive email notifications or contact us via the Services, or other situations. You do not have to provide your Personal Information, but then certain features, offerings or Services may not be available to you, or you may not be able to complete a transaction. We use your Personal Information mainly to provide the Services, complete your transactions, and verify your identity to administer or respond to your inquiries or prevent fraud, or similar.

Specific examples where we ask for or receive your Personal Information include the following:

• Product Purchases. If you choose to make a purchase through the store accessible via the Site, our third party payment processors or service providers may collect Personal Information from you in order to complete your transaction, including credit card information and billing address, and information you provide to them will be governed by that party’s privacy policy. In connection with such a purchase, we receive your Personal Information (excluding payment information) for product registration and/or update purposes and, if you have consented, for solicitation purposes, such as providing information on new product or service offerings.
• Product or Service Registrations and Updates. To use some of our Services or offerings, you must register to create an account, and during registration we will collect your email address and possibly other Personal Information.
• Promotions. From time to time, Antlion provides the opportunity to participate in surveys, contests, sweepstakes or other promotions (collectively, “Promotions”) through the Site or other formats. We may request certain information (including Personal Information) from you to allow your participation. Participation in Promotions is completely voluntary and you therefore have a choice whether or not to disclose any of such needed Personal Information or other information. This Privacy Policy will at all times apply to any information that we collect from you for use in Promotions.
• Newsletters and Promotional Materials. Antlion offers newsletters, marketing or promotional materials and other information that may be of interest to you. If you register to receive any of these, Antlion will use your Personal Information to provide such materials in the manner you elected. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or contact us at [e-mail]. (See “Reviewing, Updating, or Deleting Information” below.)
• Contact That You Have Initiated. If you call, email, or otherwise contact us, we may collect Personal Information from you. We may contact you where you have requested information or requested a communication from us.
• Antlion Blog. Antlion Audio offers a Blog at http://antlionaudio.com/blogs/news (the “Blog”), which is publicly viewable and accessible. You may, at your option, access enhanced features of the Blog by logging into certain third party social networking sites (“SNS”) (including, but not limited to, Facebook and Twitter). If you decide to access these enhanced features by logging into an SNS, we will obtain the Personal Information you have provided to the SNS (such as your “real” name, profile picture, email address and other information you make publicly available via the applicable SNS) from the account you have with such SNS and use that information to facilitate your use of the Blog. The information we obtain may depend on the privacy settings you have with the SNS. Please note that any information you provide on the Blog, including, but not limited to, comments, may be read, collected and used by others who access the Blog. Also, if you choose to comment on any Blog post, the content of such comment, along with your username, photo, and a description of your previous activity on the Blog, if applicable, will be publicly viewable via the Blog. If you have placed your Personal Information on the Blog and want it removed, contact us at [e-mail].
• Social Networking Sites (SNS). As a community-driven company, we keep presences on prominent SNSs including, but not limited, to Facebook and Twitter. It is completely optional for you to be involved with our SNS activities. However, if you do choose to participate (for example, by “liking” our profile, posting a message, or answering a poll), we will have access to the information you divulge, which may include Personal Information, depending on your SNS privacy settings